“Pure Price” means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. This includes vehicles, accessories, finance and insurance products. Pure Price is designed to ensure a shorter and simpler process, eliminating all negotiation. The concept aims to be open and consistent to all customers. The concept is not new to the American market, having been introduced in the early 1990s by the Geo and Saturn marques of General Motors.

Scion at the 2008 New York International Auto Show. Inspired by the iconic Scion xB and the emergence of American vintage style among young Tokyo trendsetters; Tokyo Design Division developed the Hako Coupe with classic American coupes in mind.

Toyota hoped to do so by making standard features numerous and optional features extremely easy to add. The Scion tC shares its chassis with the Avensis and uses a MacPherson strut front and double wishbone rear suspension. Power comes from the Camry’s 2.4 L 2AZ-FE I4 engine. Its low price (base MSRP of US$17,670 for the 2009 model with manual transmission) is a major feature, as well as the pure “monospec” pricing marketing style that Toyota has adopted.

Toyota in 2004 as a concept car under its recently introduced Scion brand name. Toyota later debuted the production tC at the 2004 NAIAS with sales beginning in June 2004 as a 2005 model year. The Scion tC is generally considered Toyota’s successor to the Celica whose production ended with the 2006 model year.

Scion at the Detroit Auto Show on January 7, 2003. The concept car is not likely to be released, as the car is not mentioned on Scion’s website, though other concepts such as the t2B and Fuse are. The car is unusual in design, with the roof comprising two panoramic sunroofs that slide in opposite directions connected to form a single platform, not unlike the Scion tC’s single panoramic sunroof. The interior is made of futuristic-looking materials, such as blue sport seats and a sleek dash.

The car was designed in Japan and built in Italy. So far, only one has been built.

Scion at the 2008 New York International Auto Show. Inspired by the iconic Scion xB and the emergence of American vintage style among young Tokyo trendsetters; Tokyo Design Division developed the Hako Coupe with classic American coupes in mind.

Scion ccX is a concept car Scion at the Detroit Auto Show on January 7, 2003. The concept car is not likely to be released, as the car is not mentioned on Scion’s website, though other concepts such as the t2B and Fuse are. The car is unusual in design, with the roof comprising two panoramic sunroofs that slide in opposite directions connected to form a single platform, not unlike the Scion tC’s single panoramic sunroof. The interior is made of futuristic-looking materials, such as blue sport seats and a sleek dash.

Toyota began a new campaign for the Scion using a form of guerrilla marketing, using posters and ads in movie theaters and TV to direct consumers to the sites want2bsquare.org, want2bsquare.tv, and want2bsquare.info.

Scion’s latest marketing endeavor involves their sponsorship of VBS.tv’s show Thumbs Up!, which features David Choe hitchhiking across the United States. Scion has also teamed up with Gaia Online, providing the xB as a choice for user car, as well as other things across the site.

Scion is also currently running their own viral marketing website Scion bB, to promote other artists and events that they sponsor. Shows like Slick’s Picks go around the country interviewing artists, stores, events, and put short videos on the site. Scion Radio 17 is an internet radio initiative which features 17 non-mainstream channels, ranging from rock to hip hop to electro and soul.

In August 2008, Scion released its newest ad campaign, “United by Individuality”, featuring over 300 Scion owners vehicles in various magazine articles, commercials and billboards. The latest commercial video shows a convoy of Scions parading through the desert in Boulder City, Nevada. These videos and ads can be seen on Scions website at scion.com/scionunited.

Toyota Camry offers several trim levels: the Camry grade CE “Classic Edition” (for budget-conscious drivers), LE “Luxury Edition” (popularly equipped), SE “Special Edition” (for sporty drivers), and XLE “Extra Luxury Edition” (for luxury-minded drivers). In contrast, all Scions have one standard trim level (monospec) and are designed to be uniquely customized for the driver.

Beginning in late spring 2004 with the launch of the 2004 Scion xB RS 1.0 (Release Series 1.0), Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brand name, with their exterior colors tending to be loud or bright hues (e.g. orange, yellow, red, blue, green). Because of the growing popularity of the Scion product line and the scarce production runs (most dealers only get 2-3 of each RS model), these limited edition vehicles quickly sell out. Pre-ordering is available at each dealership on a first-come, first-served basis. To the customer’s benefit, Scion’s “Pure Price” MSRP bounds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.

3-door liftback based on the European-marketed Toyota Avensis; the second-generation xB, a 5-door box-shaped compact wagon sold as the Toyota Corolla Rumion in the Japanese market; and the xD, a 5 door-subcompact car that is sold as the Toyota ist in Japan, which is based on the Yaris 4 door platform with the 2009 Toyota Corolla’s engine.

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